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The Shift
August 05, 2022
Mindsparkle Mag
The Shift turns a technical tool into an atmospheric experience with the Media Façade Simulator, a demo built on the studio's SHIFT LINK billboard system. Against a near-black backdrop, an isometric 3D cityscape rises up, its towers wrapped in glowing, iridescent screens that shimmer through violet, teal and pink. Bold white uppercase type names the project while a lone circular 'Start' button invites visitors to adjust their own virtual façade parameters. The moody lighting and rendered depth give the interface a cinematic, almost nocturnal charge. It is an accomplished piece of 3D and interactive design that makes configuration feel like play.
Credits: The Shift
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