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Future Perfect
August 12, 2022
Mindsparkle Mag
Future Perfect gives eyewear label Knows a warm, product-first storefront that puts a single pair of round black sunglasses centre stage. The glasses float on a soft greige backdrop while a chunky, rounded sans-serif spells out the brand name and the invitation to explore its 'Shapes and finishes.' Everything is pared back to essentials — a short line of copy about square, round and geometric styles, and one crisp black 'Shop sunglasses' button. The restraint lets the eyewear and the friendly typography carry the mood, giving the shop a confident, editorial calm. It is tidy, tactile web design that knows exactly what to show and what to leave out.
Credits: Future Perfect
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