Mindsparkle*

Lundgren + Lindqvist

June 14, 2019

Mindsparkle Mag

MCKNGBRD

MCKNGBRD is a refined leather-goods store art-directed by Lundgren + Lindqvist. The homepage pairs two moody product shots — a burgundy nubuck iPad sleeve resting among bare winter branches beside a black saffiano case on warm timber — separated by a slim column of monospaced navigation. That restrained, almost architectural typography and the tactile, richly lit photography together give the small accessories brand a genuinely luxurious presence. Every detail, from the numbered cart to the product captions, feels deliberate and quietly premium. It is a masterclass in letting beautiful imagery and minimal type carry an entire retail experience.

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