Mindsparkle*

Sara & Sam

March 22, 2019

Mindsparkle Mag

Lundqvist & Dallyn

Simplicity in design is the promise, and the studio portfolio of Sara & Sam for Lundqvist & Dallyn delivers it with quiet precision. A restrained black-and-white palette and a crisp grotesk hold everything together while an asymmetric grid steps through the work — a high-contrast sports photograph, sculptural eyewear, the geometric Alterra lettering, the Proxy-mono typeface and a bold outline numeral for Typo72Typo. The generous white space and hairline rules give each project room to land on its own terms. It reads as calm, considered and thoroughly modern web design with sharp art direction.

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