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Vadim Orlov
July 19, 2019
Mindsparkle Mag
Vadim Orlov turns a self-referential idea into a delight with Embacy’s landing page about landing pages. Bold black type states “We Made This Landing Page” while playful monospace copy explains the pitch, and a cast of loose black-and-white line characters tumbles across the white canvas clutching the letters of the studio’s name. The hand-drawn figures, a single primary-coloured ball and airy negative space give the minimal layout wit and movement. Clear hierarchy and a simple “scroll down” cue keep the clever concept easy to follow. It is a charming example of web design and illustration teaming up to sell a service by demonstrating it.
Credits: Vadim Orlov
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