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Love + Money agency
November 29, 2019
Mindsparkle Mag
LAMBFCM is a playful Black Friday shopping experience created by Love + Money agency, and it treats a brand itself as the product on the shelf. Oversized editorial serif headlines crash into tidy monospaced labels, while cream-and-black packaging - workshops, colour palettes and 'Brand 101' pouches - is merchandised like a design pantry. Enormous 'Cyber Monday' and 'FAQS' lettering rolls across the page with a wink, and cheeky bundle names such as the Minimum Viable Brand keep the tone irreverent throughout. It is a confident, tongue-in-cheek piece of web design that makes branding feel like something you can add straight to cart.
Credits: Love + Money agency
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