Mindsparkle*

grove lust

August 03, 2019

Mindsparkle Mag

Fosbury & Sons

Grove Lust dresses coworking brand Fosbury & Sons in a dark, editorial elegance that feels more like a design magazine than an office listing. Refined serif headlines — "The Renaissance of Work", "Because the office as you know it is dead" — sit against a near-black background and warm, richly styled interior photography of plant-filled lounges and mid-century furniture. The layout is generous and unhurried, using asymmetric image blocks and plenty of negative space to convey a sense of considered luxury. It is sophisticated, atmospheric and quietly aspirational. A beautifully composed piece of editorial brand storytelling and refined web design.

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