Mindsparkle*

Garden Eight

December 08, 2019

Mindsparkle Mag

DDD HOTEL

Garden Eight distils quiet luxury into the site for DDD Hotel, where restraint does all the talking. A soft greige backdrop frames an enormous, high-contrast serif reading ‘DDD HOTEL’, its elegant letters overlapping a slim portrait crop of a hushed, monochrome guest room. A single warm brown ‘Reservation’ tab and a small ‘SCROLL’ cue are the only interruptions, leaving the composition calm and self-assured. The pairing of stately typography with moody interior photography gives the whole page a gallery-like poise. It is a masterclass in confident art direction for hospitality.

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