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monopo London/Tokyo
March 25, 2020
Mindsparkle Mag
monopo London/Tokyo designed the website for the Cellular Agriculture Society, explaining a complex science in a warm, approachable way. The hero is filled with deep-blue, cell-like blobs that connect like molecules behind a light, elegant headline about solving big problems on a micro scale. As the page unfolds, large sentences are sprinkled with tiny inline photos, and a futuristic rendering imagines a cell-based meat facility in 2040 New York. A gentle carousel of cards presents meat, seafood, dairy and leather on soft beige, while side navigation guides readers chapter by chapter. Thoughtful and beautifully paced, it is a great example of editorial storytelling in web design.
Credits: monopo London/Tokyo
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