Mindsparkle*

PLUS-D Inc

April 01, 2022

Mindsparkle Mag

BAR ukiha

PLUS-D Inc crafts a serene, nature-steeped identity for BAR ukiha, a bar rooted in the Ukiha region of Japan. Against a soft off-white backdrop, delicate vertical Japanese lettering and the line “Intoxicated by the workings of Ukiha” sit beside richly textured photography — amber-lit tumblers glowing in the dark and a close-up of vivid green moss. The pairing of refined type, generous negative space and evocative imagery gives the page a meditative, almost editorial calm. It is thoughtful web design with a strong sense of art direction, and PLUS-D Inc lets place and atmosphere lead the storytelling.

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