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Athletics
October 04, 2019
Mindsparkle Mag
New York studio Athletics presents its portfolio as a moody, cinematic showreel, set almost entirely on deep black. A glowing blue IBM Watson orb opens the page above the studio's credo — "We believe in the power of design and storytelling" — before a grid of case studies unfolds. Projects for IBM, the Pulitzer Arts Foundation, Banked and Brooklyn restaurant Aska mix vivid 3D renders, elegant photography and clean captions, each tile a small invitation to click through. The dark canvas makes the colourful work pop and lends the whole site a premium, gallery-like poise. It is assured web design and confident art direction from a studio clearly at ease with big-name clients.
Credits: Athletics
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