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Redis Agency
May 25, 2022
Mindsparkle Mag
Redis Agency reimagines a corporate annual report as a lively horizontal-scroll story for Amway for Future. A vibrant ultramarine background, scattered with chalky hand-drawn scribbles, frames a clean white card that carries the bold condensed headline “Annual report of charity fund 2020.” Looping blue handwriting spelling “in charge of future” cuts across the type, adding a spontaneous, human counterpoint to the crisp grotesque. The “Amway for future” signature and a simple “scroll →” cue set expectations for the narrative journey ahead. It is a fresh, editorial piece of web design that makes charity-fund reporting feel genuinely engaging.
Credits: Redis Agency
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