Mindsparkle*

Upperquad

August 23, 2019

Mindsparkle Mag

Affirm

Upperquad crafted this bright, upbeat landing page for Affirm, and the mood is instantly friendly. A soft mint backdrop lets a bold black display headline — “Say yes to gearing up” — take centre stage, flanked by playful product still-lifes of camp stoves, water bottles and a colourful hip pack perched on pastel pedestals. Cheerful geometric props like polka-dot panels and half-circles add a sense of movement, while a single blue call-to-action keeps the path forward clear. A tidy strip of press logos along the bottom grounds the fun with a note of credibility. It is a confident piece of web design that pairs clean layout with lively art direction.

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