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David Newman
October 28, 2019
Mindsparkle Mag
David Newman designed this crisp, high-energy site for Ad Lab, a UK studio that designs and builds eCommerce experiences. The hero is drenched in a single confident electric blue, with a tidy "Ad Lab." wordmark and slim navigation floating up top and a huge white headline that simply promises to "Drive more traffic." A sweeping curved edge then carves the blue away to reveal a clean white section below, where the studio explains that it designs and builds eCommerce websites that convert. It is a lesson in restraint, with one bold colour, generous space and a single clear message doing all the work. A punchy piece of web design built on strong web development craft.
Credits: David Newman
Includes freebie bundle, unseen BTS insights and more.
