The Twenty Six Alphabition is a foundation supporting people who have difficulty reading and writing, suffer from shame, have poor self-esteem, and have negative life experiences. They also lack access to many opportunities that most of us take for granted. ALNF exists to help these people by raising literacy levels in Australia/u2019s most marginalized communities.
The name /u2018Twenty Six/u2019 was synonymous with letters and numbers, a creative and artistic representation of the organization's fundamental focus and the creative responses on show at the exhibition. The branding and exhibition concept centered around the frustration felt by those that the ALNF support. A visual identity is designed to be often hard to read and, at times, a bit hard to understand, deliberately provoking the audience into those same emotions. Yet the visual identity also provided moments of clarity and a resolution of the work done by the ALNF.
The resulting exhibition called on some of Australia/u2019s best design studios and artists to create one of the 26 letters of the alphabet. Each contributor was provided an emotion and a set of design principles. The letters were exhibited and then auctioned off. The exhibition raised much-needed awareness of work done by the Subtext program, a program centered around art for literacy. In the course of the exhibition and through online sales, Twenty Six successfully raised more than $14,430.29 proving the power of design's ability to contribute to the greater good.
A /u2013 Studio IO B /u2013 Confetti C /u2013 Never Now D /u2013 SP_GD E /u2013 Susu Studio F /u2013 Motherbird G /u2013 Studio Round H /u2013 Hungry Workshop I /u2013 Evi O J /u2013 Jac & Co K /u2013 Athlete L /u2013 Love + Money M /u2013 Weekdays N /u2013 Mildred and Duck O /u2013 3d2d P /u2013 Holt Q /u2013 Steve Gavan R /u2013 Pop & Pac S /u2013 Seesaw T /u2013 Hi Ho U /u2013 The Company You Keep V /u2013 Ortolan W /u2013 Maud X /u2013 Open Season Y /u2013 Swear Words Z /u2013 A Friend of Mine
Additional credits Brand Identity:/u00a0@pop_and_pac Website:/u00a0@bone.digital Printing:/u00a0@hungryworkshop Paper:/u00a0@spicersaus/u00a0@dodgy.paper Photography:/u00a0@shelley_horan/u00a0@folioio Styling:/u00a0@bridget_wald
Creator: Pop & Pac Studio









