Background

Planeta Audio is a sub-brand of Grupo Planeta that covers audio products, audiobooks and podcasts. The brand seeks to adjust its visual and verbal expression to redefine the way it addresses its audience.

Concept

To position the brand closer to its target, we developed a concept based on inspiring the imagination through storytelling, highlighting the value of spoken word and the brand's legacy.

Brand expression

Planeta Audio's new verbal and visual expression reflects accessibility, maturity and closeness, with a distinctive personality. We have defined a new color palette that conveys calm and tranquility, but at the same time is lively and energetic. We represent the movement and usability of the product through contextual images. We defined a new brand claim focusing on stories and narration.

Implementation

To explain the diversity of themes and categories, we have created icons that are represented in different channels, achieving homogeneity in the brand's visual and verbal messages. We generate evocative pieces that combine image and text, transmitting the essence of Planeta Audio.