No rules. Just creation — amStudio isn’t bound by its brand guidelines. It moves to a vibe guide, a compass for creating without compromise.

For Alam Mohammed, defining his style and taste as a designer and as the founder of amStudio was a gradual evolution. As he naturally progressed in his career, the noise settled, and the vision for amStudio began to take shape. He discovered not just what the studio stands for, but the direction he wants to travel, and the kind of clients he wants to create more with - from entertainment, sports, and culture, to fashion and independent creatives - helping them build their brand.

amStudio’s new brand identity morphs in all directions and takes many shapes. The art direction is playful in spirit, experimental in form, and striking in execution. The motion work embodies the idea of giving form to the unseen, with references to morphing, cosmos (the unknown) and films like Arrival (2016).

As well as shaping amStudio’s new brand identity, Alam narrowed down what services he offers to his clients, which include: Brand Strategy, Creative Direction, Brand Identity, Art Direction, Motion Design, Website Design, Creative Marketing and Social Media. He believes these are a few key elements which are required to create a great, distinctive and timeless brand. Alam is determined to push the boundaries of what is possible in the world of branding and play a key role in shaping the industry.

For amStudio, reality isn’t fixed. It bends.