Aptos is one of the world's leading blockchain platforms, with millions of users processing billions of transactions globally. Ashfall Studio helped transform their brand ecosystem, breaking decisively with industry conventions to establish them as a category of one.“Moving what matters” became the brand’s north star and the strategic anchor for every touchpoint.

Ashfall built a brand around movement, rethinking every application with kinetic typography, motion, and dynamic visual systems at the center.

The three-month collaboration spanned 3 continents and 8 time zones with one unified team of Aptos and Ashfall working beyond traditional client-agency boundaries. It officially launched in October 2025 at The Aptos Experience in New York City.