Land Lab — Symbiosis in supplement form: Australian native plants are the superest of superfoods; potent, resilient, and unrivalled anywhere in the world. Yet no supplement brand had ever brought them to market in a clinically proven form.

Born of drought, sun, and survival, Australian natives carry a power like no other. Dense in nutrients, fierce in potency, no other continent grows plants like these. And no other brand harnesses them like Land Lab.

Smack Bang were engaged to build a brand world with equal measures of soul and science: one that honours Country and culture while setting a new global standard for efficacy and ethics. A first-of-its-kind: evidence-based supplements powered by Native Australian botanicals, Land Lab is a profit-for-purpose powerhouse transforming native plants into breakthrough science, rewriting what supplements stand for.

Who is Land Lab?

Land Lab is the first-profit‑for‑purpose wellness pioneer powered by Australia’s native plants, and backed by serious science. Every formula is crafted in collaboration with the Land Lab Scientific Advisory Council; a collective of doctors, nutritionists, dietitians, biochemists, and researchers, whose rigorous approach ensures each supplement is both evidence-based and peer-reviewed. Clinical trials and translational science drive development; they don’t just borrow botanical intelligence, we prove it.

But Land Lab isn’t just about what’s in the capsule, it’s about who it serves, and how. Designed as a profit‑for‑purpose powerhouse, a portion of every sale is reinvested through their Motherlines Foundation to deliver scientifically formulated prenatal supplements free to pregnant Australians holding concession cards. Their ingredient supply chain is deeply ethical too: working only with First Nations‑owned suppliers, ensuring the knowledge of Country is honoured and uplifted, not appropriated

Our Approach

The supplements aisle is crowded with hype, half-truths, and heavy greenwashing. Land Lab needed to cut through the noise with credibility and impact. The challenge was to build a brand that felt equal parts scientific and soulful; rigorous enough to hold its own with clinicians and researchers, yet warm, modern, and human enough to resonate with everyday consumers.

Smack Bang anchored Land Lab’s world in duality: from the land, formulated in the lab. The visual identity draws on earthy depth and scientific precision; rich tones inspired by the Australian landscape balanced with structured typography and custom forms that nod to lab-grade grids. Every detail honours the brand’s ethos of connection: circles within the logotype symbolise wholeness, continuity, and the meeting of native plant wisdom and modern research.

Brand Language Design

The designers shaped Land Lab’s voice to be calm, science-led, and progressive; cutting through an industry full of noise with clarity and credibility. The language system balances clinical precision with cultural respect, making complex science accessible without watering it down.

The tone avoids the clichés of wellness (“clean, green, natural”) and instead builds trust through transparency, rigour, and reverence. Every word reinforces Land Lab’s positioning as a new standard for supplements: powerful enough to satisfy the sceptics, poetic enough to inspire the believers.

The Outcome

The result is a brand that feels simultaneously pioneering and grounded. Smack Bang created a narrative system that champions efficacy, traceability, and ethics at every touchpoint. From the bold packaging to the dynamic storytelling, Land Lab empowers consumers to trust what’s in the capsule and be inspired by the story behind it.

In a market rife with empty claims, Land Lab stands apart: science-backed, socially conscious, and designed to transform health while uplifting community.

Land Lab launches as a new force in wellness, evidence-based, culturally respectful, and impossible to ignore. It’s a brand built not just to sell supplements, but to set new standards for what the wellness industry can (and should) be.