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The Food Field branding cover image

Parámetro Studio

November 22, 2016

Mindsparkle Mag

The Food Field branding

The Food Field is an organic food store located in San Pedro GG, M/u00e9xico.

/u00a0created the visual identity; from naming, packaging and all sales peripherals. For the color palette the designers/u00a0wanted to avoid an obvious green palette so we used instead a set of/u00a0/u00a03 different shades of yellow which symbolize the dawn and start of a/u00a0fresh new day. The logotype is accompanied by a/u00a0simple and geometric icon that can be easily used to mark their wide range of edible products.

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