Rebranding for Panda Factory© 2024 As a leading brand in the realistic panda plush industry, Panda Factory has always been dedicated to the mid-to-high-end market. In this brand refresh, 1to3 Design Lab retained the original visual assets while introducing differentiated expressions to enhance the brand’s unique presence in the market.We distilled the panda’s authentic charm, the lifelike restoration of the plush, and the genuine affection of its fans into the core concept of “Authentic.” Through a subtle, blurred design approach, we captured the pandas’ natural expressions, softening the boundary between plush and reality. This distinctive design language strengthens consumer anticipation and gives tangible form to the vision of “a panda in everyone’s heart,” conveying the warmth and emotional strength unique to Panda Factory.