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This is Pacifica
May 28, 2016
Mindsparkle Mag
Qu'on is a brand for the world. With that spirit 'This is Pacifica'/u00a0developed the graphic universe for the brand. Their/u00a0reference is based on the material (leather, rope, fabric) and its versatility, fluidity and forms, thats how the studio/u00a0defined the brand language. Qu'on type, a typography exclusively designed for the project, is defined by volumetry as a visual extension of accessories usage. The inspiration came from Japan (relevant market for the brand) and resulted as a gestural expression, which reinforced the non-verbal brand. This is Pacifica also designed an extensive library of icons (60) hat gives continuity to a system of visual objects. The/u00a0look is defined by the objects found in its/u00a0suitcases, which actually define who they/u00a0are.
Creator: This is Pacifica
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