Mindsparkle*

RBG6

DATE

June 17, 2016

EDITOR

Mindsparkle Mag

Light & Shadow Ikea Sinnerlig chair ad

RBG6's ads for the new Sinnerlig collection are all about the shadows IKEA's furniture casts. IKEA's Swedish sensibility usually lends itself to cheery, colorful ads, but to advertise its new Sinnerlig collection, the flat pack mega-retailer is going noir. The new campaign was done by commercial production agency RBG6. They shot the Sinnerlig chair and pitcher in darkened rooms to emphasize their clean geometric lines and focused on how they cast shadows when basked in high-contrast beams of light.

Creator: RBG6

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