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RBG6
June 17, 2016
Mindsparkle Mag
RBG6's ads for the new Sinnerlig collection are all about the shadows IKEA's furniture casts./u00a0IKEA's Swedish sensibility usually lends itself to cheery, colorful ads, but to advertise its new/u00a0Sinnerlig collection, the flat pack mega-retailer is going noir./u00a0The new campaign was done by commercial production agency/u00a0RBG6. They/u00a0shot the Sinnerlig chair and pitcher in darkened rooms to emphasize their clean geometric lines and focused on how they cast shadows when basked in high-contrast beams of light.
Creator: RBG6
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