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BD85BD85
September 10, 2026
Mindsparkle Mag
Linen White is a contemporary fashion brand founded in London in 2025. London studio BD85BD85 worked with the brand from strategy through to identity, shaping a clear and distinctive voice for its launch.
As a new name in fashion, a strong first impression mattered. BD85BD85 drew a bespoke typeface for Linen White, used mainly across the logotype. The lettering is edgy, minimal and confident, giving the brand a recognisable character of its own.
The identity was built to work closely with the product, carrying the same attitude across the brand’s visual language — from apparel labelling and hangtags through to packaging, stationery and retail bags.
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