Verena Michelitsch designed The Wash. The project consisted on building the brand identity for a friendly neighborhood laundromat in Harlem, NYC. They created a fun, lighthearted, approachable, easy-to-use and understand brand identity for the Wash. Laundromats in New York are places where diverse people meet and spend time. They made the space worthwhile to hang out while laundry is spinning, with a seating area and bar painted by Alex Proba.
Client: Leeana Khalique
Design assistant: Annie
Chen Animation: Katharina Glanz, Pantufla Cuantica
Bar illustration / painting: Alex Proba