The Wash

Verena Michelitsch designed The Wash. The project consisted on building the brand identity for a friendly neighborhood laundromat in Harlem, NYC. They created a fun, lighthearted, approachable, easy-to-use and understand brand identity for the Wash. Laundromats in New York are places where diverse people meet and spend time. They made the space worthwhile to hang out while laundry is spinning, with a seating area and bar painted by Alex Proba.

Client: Leeana Khalique

Design assistant: Annie

Chen Animation: Katharina Glanz, Pantufla Cuantica

Bar illustration / painting: Alex Proba


Credits: Verena Michelitsch

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