Peppy Step is a playful dog-walking app built around a simple idea: make every walk feel more joyful. Designed by Pao Bassol, the brand identity takes its cues from Stevie, the brand's own dog, translating her warmth and personality into a visual language that's friendly, energetic and distinctly canine without ever tipping into the literal.

At the centre of the system sits a hand-drawn wordmark that carries all of that character in a single gesture, paired with a bright, tactile palette, playful illustration and simple graphic elements that extend from app screens to collars, totes and stickers. The result is a cheerful, wearable identity that gives Peppy Step real personality and makes the everyday ritual of walking the dog feel a little more fun.