Quim

Designsake designed Quim – a vaginal wellness company with a full line of high-quality, plant-based products. They brought on Designsake to rebrand its identity and packaging with the launch of their latest THC and CBD products.

Historically, products created for vaginal health and sexual wellness have not been designed to take sustainable, proactive, self-care into account. Additionally, the subject of vaginal health and wellness isn’t always comfortable and is still considered taboo. The goal of Quim’s new look was to empower consumers to care for their quims’ in a way that deepens their connection with their own body and sparks candid conversations around health, wellness, and pleasure.

Unlike other vaginal health products on the market, Quim welcomes humans with vaginas and humans without vaginas who love vaginas to define their own self-care and sexuality in a dignified and shame-free way. So it only made sense to deliver a new identity and product packaging that did the same.

Inspired by the plant-based nature of Quim’s products, designers created custom illustrations that combine the body’s natural state of repose with nature’s elements of water, earth, and fire. Black glass bottles and cylindrical boxes makes the new packaging both playful and subversive.

 

Published
28.01.2020

Credits: Designsake

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