Lucy Tolan Identity

Bold. Vivid. Patterns. Uniqueness. Those four words pretty much sum up today’s personal identity design. The two protagonists for this scenario are craftswoman Lucy Tolan and Both Studio. Melbourne-based artist Lucy Tolan is known for her distinctive hand-built ceramic objects, characterized by repetitive patterns and bold colors.

Both Studio created an identity system for Lucy that revolves around consistency, embracing an ordered and understated identity application system to showcase her unique work. The identity combines with a broader visual strategy embracing the push and pull of visual excess and restraint, later applied to various printed deliverables, packaging components, and her website. As a part of the visual strategy, they created a series of images in collaboration with photographer Shelley Horan that speak to the contrasting textures and themes within Lucy’s work.

Glaze-like gloss red pigment foil and warm white uncoated paper stocks the color of porcelain, and risograph printing as a nod to the one-of-a-kind nature of the works were the deliverables chosen to reflect the colors and surfaces within Lucy’s pieces.
Patterns taken from her work are the base to create the tissue wrapping paper. This resource adds an experiential quality as the tissue conforms to the shape of the object within. That makes a sweet match! Also, they introduced a series of stamps showcasing silhouettes typical of Lucy’s current body of work, allowing the printed deliverables to be updated with new shapes to reflect her evolving practice. Overall a very fun and playful design that reflects Lucy’s identity and makes her products pop with consistent communication and visual strategy.

Bout Both Studio
Both (formerly Mildred & Duck) is a branding and visual communication studio co-founded by Sigiriya Brown and Dan Smith in Melbourne in 2010. Our approach is simple; a genuine interest in the people and companies with which we choose to work leads to thoughtful and relevant design outcomes.


Credits: Both Studio

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