Snask - probably one of our most favorite design studios. Why? Because they have the balls to do things the way they think it is right in a very unique way. At the same time they have an incredible sense of humor. Although a lot of their work might seem as it was fun to create, their commitment to whatever project they launch is truly adorable. Let's just say it this way: Snask created the world-famous shower beer, they are also prud owneres of their own music band they manage, they host a design conference and all this next to running their regular business. Without further ado, lets jump straight into our *applause* first interview-series where we sat down to talk to Fredrik from Snask:
What are the 3 things one should know about Snask?
1. We love pink, champagne and rock n'roll. 2. The conservative world is our biggest enemy. 3. We have a bar, a beer, a bike, a rock band, a track & field-event and much more.
What clients are the best to work with? What is the one project that you are still waiting for?
The best clients are the ones with an ambition and a budget that match it. We're still waiting to get to do a real rebrand of North Korea, ordered by the people of a free'd democracy. Hopefully one day that will happen.
What is an absurd habit or unusual thing that you love?
We can't stop eating Italian cookies in the studio. Also a wifi error resulted in the whole studio starting up a FIFA tournament called Non-Wifi-tournament and it's still going on to this day. Very bad habit and actually absurd when you think of it.
A while ago you introduced your band Väg that you bought and that you are managing. Any other bold „sideprojects“ you are running or planning?
We're doing our shower beer, that's a big thing for us. Other than that we have our own bike, our own track & field event and our own merchandise.
What are the most important lessons you’ve learned over the years while running Snask?
To not be afraid of doing things our way and learning through mistakes.
If, in some Freaky Friday-like situation, you could live the life of another person, who would it be?
Tough one. Either Bill Murray or Janis Joplin. They are/were both amazing but for different reasons. Bill Murray is the walk of life that we love. Janis had to fight her whole life and never really reached her true happiness but along the way she had an amazing ride.
What purchase of 100 USD or less have most positively impacted your life in last 6 months recent memory?
A fart machine to the studio which we hid behind the toilet seat. It's now kind of trouble since it started to go off by itself and we don't know why. So sometimes when clients or guests are in there and it goes off they either come out very silent or they come out blaming us for bad humor, which is not true, our humor is just extremely immature sometimes.
If you could have a gigantic billboard anywhere with anything on it what would it be an why?
It would be digital and portray people that just stood and admired themselves in our police mirror that we have as a window to our conference room. Their facial expressions are amazing. It would be positioned just around the corner when the person kept moving on with their life.
What advice would you give a talented design student about to enter the real world? What advice should they ignore?
Fuck CV's, they amount to nothing when you're a designer. Write an amazing and personal letter mentioning the company you're applying to and make sure your portfolio only has great projects, the bad ones dilute the experience of anyone viewing it. Ignore advices from conservative people.
Thank you Frederik for your time and answering all of our questions. If you enjoyed this interview, please let us know via Twitter. You will find Snask online at www.snask.com ; they are also active on Instagram and Facebook.