Genese Design Exploration

Gênese is a project that forms part of designer Pedro Veneziano‘s three-part Bachelor’s graduation thesis entitled ‘Mutuo’. The project is based upon the invention of a Brazilian DJ duo through different materials, in which Veneziano aims to simulate the artists’ evolution while transmitting their personalities and passion for music through graphic design only — without the use of sound.

‘I chose to come up with an EP since it’s shorter than an actual album. I also used their start as my main concept for this section of the project, which is why I have a rock as the centrepiece on the graphic compositions. The series of reinterpretations based on this one initial shape and the way they are used and combined translate visually what Mutuo’s main intention as musicians would be: to add new sounds, layers, colors — experimentations on electronic music.

I made the illustrations always keeping in mind how I would blend them into one final result. My main goal for this section was to come up with a material that intersects both 2D and 3D into one graphic, strong language. This language should also be translated into an animation and unfolded into a family of covers for the singles from the EP, each related to one of the primary illustrations. Lastly, I also chose to create a visual identity that would accompany the graphic pieces from this moment on: In order to do that I developed a whole typeface called Som Sans, with OpenType resources that allowed me to create an expandable typographic identity that translates music into letters.’

Published
20.01.2018

Credits: Pedro Veneziano

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