Fool Concept Store

Fool is a concept print and coffee store and Silver Loeries winner, conceived by Cape Town designer Michaela Chante.

Chante explains that the store was created ‘out of the frustration that there is no print store (at least not anywhere that I can find) open in Cape Town past 21:00. As well as the fact that all the good coffee stores close at 17:00. Where am I supposed to get great coffee at midnight while powering through the project I left for the last minute?’

The tongue-in-cheek branding makes use of a bold and playful multicoloured geometric print pattern as well as a clean hand-lettered logotype.

Written by:
Michaela Chante

Published
04.12.2017

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