Anagrama Studio designed Claudiana Beautanica Skincare. Claudiana Beautanica was developed as a branding, packaging and illustration project along with a collaborative process bringing life to the brand’s DNA. Designers conducted a strategic study that included key brand message, customers, competitors and content definition, getting involved in the photographic art direction. They were also in charge of the correct selection of specific customer profiles based on location, tastes and purchasing power.
Thanks to this process, Claudiana has a strong foundation for a coherent and attractive communication strategy that is faithful to the founders values.