Vedran Vaskovic designed API Culture Hautes. Api Culture Hautes-Laurentides Inc. is an umbrella brand for a range of honey and honey derivative products. The brand is meant to sign the origin of the products and be a neutral link between different brands.
The typeface is custom based on Austin Condensed as the other brands use some variation of the same typeface family. The imagery is linked to the region where the honey is produced as it in stated in the name as opposed to using the apiary codes that are present through the range of products.