Appy Fizz is a sparkling apple juice drink available in India. The new identity visualizes carbonated bubbles through a dynamic graphic language of 3d spheres and circles. From the print campaign to the television commercial, this circular language in the bold red/white/black color palette unites the various mediums with a distinct look and feel. This project was featured all over india, specifically targeted in main markets like Mumbai and Delhi. Appy Fizz is advertised through a large television presence, outdoor campaigns, large-scale digital advertising and activation, print, and cinema advertising.
Credits: Sagmeister & Walsh