Mindsparkle*

Studio DOT

October 03, 2019

Mindsparkle Mag

ZEST Store

Studio DOT gives Toulouse streetwear label ZEST Store a suitably edgy, high-energy storefront built on deep black. Portraits of models are pulled apart into rippling, glitch-like contour lines, turning each product image into a piece of kinetic op-art. A muscular condensed logotype, an acid-yellow "Découvrir la collection" call-to-action and oversized outlined navigation letters give the layout a bold, sportswear swagger. The restrained palette of black, white and electric yellow keeps all the focus on that mesmerising warped imagery. It is punchy, experimental web design with a strong sense of interactive design.

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