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PLUS-D Inc

September 02, 2020

Mindsparkle Mag

TUYU - Hurray! with DAIV

Created by PLUS-D Inc, this DAIV case study turns a music-video collaboration into a striking piece of visual storytelling. The hero is dominated by a bold anime-style illustration rendered almost entirely in electric yellow and inky black, where a uniformed schoolgirl stands amid faceless commuters in a train car and a hand-lettered Japanese title floats across the scene. The limited two-tone palette, expressive character work and confident layering of type over image give the page a cinematic, graphic-novel energy. Clean navigation and restrained interface chrome let the artwork carry the whole experience. It is a memorable showcase of illustration and art direction in a commercial creative context.

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