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VXLAB | Branding & design direction
September 24, 2018
Mindsparkle Mag
VXLAB presents this sophisticated case study, “Iconic Visual Elements for Zirconio,” documenting a design direction built for the ceramics brand’s global image. Against deep black backgrounds, abstract graphic shapes in gold, white and grey — curves, arcs and halftone dots — are applied across catalogue covers, spreads and exhibition stands. The presentation traces an “evolution to abstraction,” pairing crisp product photography of interiors and tiles with confident, minimal layouts. It is a refined, gallery-like study in brand identity and considered art direction. The disciplined art direction gives even a tile catalogue a real sense of luxury.
Credits: VXLAB | Branding & design direction
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