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Maurits den Held
November 29, 2018
Mindsparkle Mag
Berlin studio Maurits den Held practises what it preaches on Helder, a portfolio built around the promise incisive, lucid, clear. A single glowing yellow sun floats over crisp black text on white, a warm focal point in an otherwise disciplined, spacious layout. Cases for tech and private-jet clients are introduced with short, confident questions and understated yellow underlines. Everything about the interface argues for clarity, exactly the quality the studio sells. It is a tidy, self-assured showcase of branding and brand identity work.
Credits: Maurits den Held
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