Mindsparkle*

Blloc GmbH

December 08, 2018

Mindsparkle Mag

Blloc

Blloc GmbH presents its minimalist smartphone, BllocZero18, with a site as pared-down as the product itself. 'Simplified. Not simple.' sits beside crisp device renders, and the Blloc page unfolds in almost entirely greyscale — spaced-out capital lettering, tidy photo grids and sections for Blloc Mode, the Blloc Tiles and a Lines icon pack. Monochrome product photography and generous whitespace give it a calm, premium feel that mirrors the phone's focus on doing less. Even the 'Shot on Zero18' Berlin gallery stays disciplined and cohesive. A sleek, restrained piece of web design built on strong typography.

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