Mindsparkle*

Alexandra Elisa Erber

November 10, 2018

Mindsparkle Mag

Alexandra Elisa Erber

Alexandra Elisa Erber packs her portfolio into a bold, gridded showcase of advertising concepts, built during her time at Miami Ad School. Crisp line illustrations — a television-headed figure streaming Netflix, a pair of red Crocs, a cheeky "Touch Them Right" health campaign, bees and kitchen utensils — are laid out across a punchy palette of black, cream and signal red. The tight modular grid and consistent illustrative style give a varied body of student work a genuinely cohesive, art-directed feel. It reads as confident and witty, with each concept given room to land its joke. A sharp, characterful portfolio from an emerging creative to watch.

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