Mindsparkle*

Andrey Tron

November 09, 2018

Mindsparkle Mag

Andrey Tron

Andrey Tron, a design director based in Moscow, lays out his branding portfolio as a clean two-column grid that lets a prolific body of identity work shine. Logotypes, packaging and campaigns scroll past in quick succession — the bold red "M+" mark and "Бантики" pasta packs for Magnit, the gradient M1 platform logo, the INTROVERT apparel brand, a golden gallery monogram, and playful CHICKEN snack packaging among them. Set on crisp white with small captions, the grid keeps the focus squarely on each logo and its craft, showing real range from corporate systems to characterful consumer branding. It is a workmanlike, confident showcase that values clarity over decoration. A strong overview of a busy and versatile identity designer.

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