Mindsparkle*

Peter Deering

December 05, 2018

Mindsparkle Mag

Mihan Aromatics

Created by Peter Deering, the site for Mihan Aromatics is a study in restraint and sensuality. A tight grid of close-up photography – warm skin, a collarbone, an inner arm rendered in deep browns – sits beside abstract black frames and a single perfume bottle caught in soft window light. The palette stays earthy and dim throughout, and a discreet Mihan Aromatics wordmark is the only intrusion on the imagery. This confident art direction lets the fragrance brand feel intimate and quietly luxurious. The tactile, editorial photography does all the storytelling here.

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