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Tom Adam Vitolins
September 23, 2018
Mindsparkle Mag
Tom Adam Vitolins designed this quietly beautiful brand site for Tom Àdam, an ethical men’s underwear and swim-shorts label. A gentle, natural palette and a slim serif wordmark set a considered mood, opening with a black-and-white beach scene and the single word “Thoughtful.” Muted lifestyle photography of men, striped tops and Vizsla dogs on windswept sand carries the story, punctuated by lines like “Where aesthetics & ethics co-exist.” It is a minimal, editorial piece of web design where restraint is the whole point. The soft, sun-washed photography does most of the emotional work.
Credits: Tom Adam Vitolins
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