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Lee Roy

February 11, 2019

Mindsparkle Mag

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STUDIOLEEROY

This showcase for Lee Roy leads with one of the studio’s boldest projects: packaging for CRU Repair by Crucible Cycles, presented on studioleeroy.com. Two cartons sit against a soft putty backdrop — one deep navy, one hot magenta — each wrapped in confident diagonal stripes and oversized gold-foil lettering that catches the light. A finely illustrated crest, a serene face framed by the words ‘Crucible Cycles, Made in Yorkshire’, adds a touch of heraldic craft to the muscular type. The colour play of navy, pink and gold feels premium and playful at once, exactly the kind of tactile detail a studio portfolio should lead with. It is a striking lesson in packaging and branding that rewards a closer look.

Credits: Lee Roy

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