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SERIOUS.BUSINESS
September 25, 2018
Mindsparkle Mag
SERIOUS.BUSINESS turned their own agency site, SERIOUS.BUSINESS, into a cheeky manifesto for a strategic branding studio that clearly doesn’t take itself too seriously. A hot-pink-and-black palette carries enormous condensed headlines like “Honest brands are sexy brands,” with a winking smiley logo and highlight bars punctuating the copy. Work for Reykjavik Fashion Festival, B&O Play and Amnesty International sits in a tidy grid, followed by a playful process section and irreverent call-to-action buttons inviting visitors to book a meeting. It is a bold, confident exercise in branding that doubles as sharp web design. The fearless colour and type make the studio’s attitude impossible to miss.
Credits: SERIOUS.BUSINESS
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