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Dazze Studio

August 21, 2019

Mindsparkle Mag

REX Vintage Store

Dazze Studio brings a quiet, editorial sensibility to REX Vintage Store, an online shop for one-off vintage clothing. The layout is stripped right back: a generous field of white, a slim serif wordmark, and a simple left-hand list of categories that reads almost like a contents page. A single full-length model shot sits at the centre, with the product details — a pure wool paisley cardigan, its measurements and a modest price — set in centred serif type to the right. Nothing competes with the garment itself, and that restraint gives the whole store a calm, considered feel. It is a lovely reminder that thoughtful web design and a confident editorial touch can carry a shop on their own.

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