Mindsparkle*

Sam Johnstone and Natasha McDiarmid

August 18, 2018

Mindsparkle Mag

RBC Ventures

Designed by Sam Johnstone and Natasha McDiarmid, RBC Ventures sets out to prove a bank can feel genuinely energetic. A handwritten “Beyond banking” script glides over a black-and-white hero of people at work, then the page unfolds into bold, full-width blocks of yellow, blue and magenta that section off About, Investments and careers. Black-and-white team photography overlaps the coloured panels while looping script headlines add a human, hand-made warmth against the corporate subject. The result is a bright, upbeat corporate story where confident art direction and a punchy colour palette carry the web design.

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