Plus
Menu
Nightjar
April 10, 2020
Mindsparkle Mag
Nightjar created this elegant website for Queen Garnet, an Australian plum brand. The page opens on a soft beige product scene of bottles, boxes and plums beneath the huge serif headline This is no ordinary plum. Below, the site shifts into a rich plum-purple colour palette, where products such as nectar, powder and probiotic chewables alternate from left to right, each placed on a large dark circle next to refined serif copy and neat pill-shaped buttons. Curved headlines, a customer quote set in big capitals and the circular Queen Garnet seal on the packaging tie everything together. It is a luxurious and cohesive shop experience where the colour of the fruit becomes the colour of the brand.
Credits: Nightjar
More in Design Agency
Includes freebie bundle, unseen BTS insights and more.
