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Pattern
September 16, 2019
Mindsparkle Mag
Pattern gives Pax an easy, sunlit confidence. The homepage opens on a lush poolside scene, tropical palms and turquoise water framing a relaxed moment, with the headline ‘Elevate Your Day’ set large in an airy light weight. A pale mint navigation bar keeps the interface clean and almost weightless above the imagery, letting the photography breathe. The pill-shaped ‘Discover Pax’ button and the minimal wordmark add just enough polish to feel premium without shouting. It is warm, lifestyle-led commerce, and a nicely balanced piece of web design and art direction.
Credits: Pattern
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