Mindsparkle*

Lovably

November 20, 2019

Mindsparkle Mag

Lovably

Lovably put together this refined portfolio for their New York studio, where a crisp editorial grid does all the talking. Each project sits in its own tile — the navy Thompson LLP wordmark, a moody architectural shot for Cape Advisors, the bold black-and-white ‘Misbehavior’ cover — set against generous white space with quiet sans-serif captions and grey location notes beneath. The restraint is the point: nothing competes, so the work photographs beautifully and the browsing feels effortless. It is a lovely example of how considered UI design and confident art direction can let a body of work speak for itself. You can see the full site at Lovably.

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